Urgent action required: remember you are not your audience
I send and receive a fair number of appeals for online actions. And I see phrases like “Act now” or “Urgent! Your help needed” a lot and I admit if I ever have any control over it, I usually edit them out. Especially if they’re in the subject line or any other essential bit of the message.
Bribing your audience: how much do contests matter to email open rates?
I sent out an email to ten or fifteen thousand of my closest union friends today, asking them to do an online survey about what the union’s priorities should be.
Why I’d support an email tax
No, there is no such thing on the order paper in Canada, the US or even the so-called People’s Republic of China. But really, someone needs to instigate some sort of serious disincentive to e-mail. This is a rant about why.
